There’s something about its opacity, its insidiousness, that makes it hard to think about, just as it’s hard to think about climate change, a process that will inevitably undo society as we currently understand it, yet is experienced by many of us as slightly better weather. The extraction is so grotesque, so creepy, that it is almost impossible to see how anyone who really thinks about it lives with it – and yet we do. Their operations transpose the total control over production pioneered by industrial capitalism to every aspect of everyday life. And what is crucially different about this new form of exploitation and exceptionalism is that beyond merely strip-mining our intimate inner lives, it seeks to shape, direct and control them.
While insisting that their technology is too complex to be legislated, there are companies that have poured billions into lobbying against oversight, and while building empires on publicly funded data and the details of our private lives they have repeatedly rejected established norms of societal responsibility and accountability. In a move of such audacity that it bears comparison to the enclosure of the commons or colonial conquests, the tech giants unilaterally declared that these previously untapped resources were theirs for the taking, and brushed aside every objection. And in seeking to survive commercially beyond their initial goals, these companies realised they were sitting on a new kind of asset: our “behavioural surplus”, the totality of information about our every thought, word and deed, which could be traded for profit in new markets based on predicting our every need – or producing it. Setting out merely to connect us, Facebook found itself in possession of our deepest secrets. Originally intent on organising all human knowledge, Google ended up controlling all access to it we do the searching, and are searched in turn. While insisting their technology is too complex to be legislated, companies spend billions lobbying against oversight The litany of appropriated experiences is repeated so often and so extensively that we become numb, forgetting that this is not some dystopian imagining of the future, but the present. How far and where your morning run takes you, the conditions of your commute, the contents of your text messages, the words you speak in your own home and your actions beneath all-seeing cameras, the contents of your shopping basket, your impulse purchases, your speculative searches and choices of dates and mates – all recorded, rendered as data, processed, analysed, bought, bundled and resold like sub-prime mortgages. News updates ping your phone, with your daily decision whether to click on them or not carefully monitored, and parameters adjusted accordingly. The smart thermostat in your bedroom, sensing your motion, turns on the hot water and reports your movements to a central database. We recommend using GameRanger for multiplayer matchmaking.T he alarm beside your bed rings, triggered by an event in your calendar. * Multiplayer mode is functional, but not supported. On a corporate level, you may take the path of merger and acquisition to expand your business empire rapidly
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